Why monochrome?

love monochrome products provide that high visual contrast a baby requires for early visual and brain development, while being sleek, stylish and beautifully designed.


At birth, a babies eyesight is still developing and their world is blurry. As young eyes are developing and learning to focus on the world around them, black and white patterns are easier for them to see. Babies find these images more interesting than similar multi coloured ones and help 
to develop their ability to focus their attention and levels of concentration.



Research has proven that black and white contrasts register on your baby's retina and send the strongest signals to the brain. Stronger signals mean more brain growth and faster visual development.


(Sources: Scottish Book Trust / www.askdrsears.com)